Do you know that once you miss the typography, you will fail to deliver a message to the audience? The fact is that typography plays a significant role in conveying messages through graphic design. The impact of good and bad typography in the design will influence the audience’s emotions and decision-making.
So, how to know which one is decent for graphic design? This article will give you good and bad typography examples. Thus, you won’t miss any detail in the design.
Key takeaways:
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According to font psychology studies, typography influences the target audience’s behaviors, including emotions and decision-making. To successfully represent a message to the target audience, learn about the typography aspects. Here is the explanation.
Typography is considered decent when it successfully conveys a message about the content to the target audience. Also, good typography will automatically enhance the readability and aesthetics of the design.
Thus, it is important to examine typography for certain purposes, and maintaining the consistency of font width, spacing, and contrast will elevate user experience. For instance, script typography is used for formal greeting cards to deliver an intimate and personal emotional approach to the receiver.
Moreover, highway signage is most likely to use sans serif and monospace typography to be recognizable to drivers and passengers. The consistent spacing of the monospace typography technique makes it easier to recognize the sign since people probably need to read the signage briefly.
What’s more, take a look at Burberry’s logo before rebranding. Burberry chooses serif typography to enhance the luxury, traditional, and vintage values of the brand. Burberry’s success with this logo lies in how the serif typeface effectively reflects the brand’s tone and strengthens recognition.
Dig deeper into good and bad typography, and now you will see how bad typography performs in design. It is obviously because of missing details and is less consistent than good typography. When there are too many missed details of the typography in design, it will lower the user experience due to a lack of readability.
Bad typography comes with a slew of mistakes, like inconsistent fonts, poor contrast, and unbalanced proportions. Choosing the wrong fonts, especially when using too many in one design, can seriously distract the audience. Instead of focusing on the main message, they’ll end up confused or misled.
Above is an example of bad typography due to inconsistency. The proportion looks strange with irregular spacing and font width. It’s still somewhat readable thanks to the clean sans serif typeface, but the awkward letter spacing separates the “S” from the rest of the word, which might lead to misinterpretation of “buses.”
On the invitation above, you can see how many typographies are in the design. It could be considered terrible since it doesn’t show balance and makes the audience get distracted. What’s more, the decorative typography in the heading has too many curves that make the font look poor.
The example above illustrates how serif typography with a larger font size can still be readable, yet the impact is weakened due to poor kerning. The uneven spacing creates the illusion of a different word entirely, leading to confusion and a strange interpretation.
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Checking on the examples of good and bad typography above, there are several design terms that are crucial for effective typography. The lack of attention to these key principles is often what causes typography to fall short. Below are the essential typography principles that every designer should pay attention to.
The hierarchy of typography is a crucial key to balance the proportion. Ensuring the style and font width will save the hierarchy in typography design. Also, do not miss the font size, spacing, and font color to enhance the readability. Once it looks inappropriate, the message won’t be delivered to the audience.
Also Read: Choosing the Perfect Typography for Your Brand
Be mindful of the number of fonts you will use in the design. Stick to one typeface or a maximum of three fonts to maintain visual harmony. Test your font pairings to ensure they serve the intended purpose, like using a serif for headlines and a sans serif for body text. Too many fonts can make the design look messy, overcrowded, and unfocused.
Contrast is the key to examining the good and bad typography in design. Use a different format and size for the heading and body text. For instance, use bold and bigger typography for the headline to deliver the main message.
The color contrast is also important to enhance readability. A dark color must be used for a bright background and vice versa.
Avoid bad kerning! Create a sentence with balanced spacing to elevate the readability, especially for long text. Ensure the audience can read the phrase effortlessly through consistent spacing in typography, which is at least 1.5 line spacing.
Imbalanced alignment will lower the user experience, especially when there is a word left behind from the line. Ensure you use multiple alignments that are balanced. For instance, use center alignment for the headline and left for the body text.
Also Read: Elevate Your Brand with Custom Fonts: Discover Unique Typography Offerings
Practically, good and bad typography keeps the key message to the target audience and enhances design visuals. Thus, you have to be wise and considerate to pick a font pair, put it in balanced alignment, and make it readable with proper contrast.
In addition, test the proper typography pair to ensure the harmony of the fonts in the design and elevate the readability. To successfully deliver the message through typography in design, browse the fonts on MJB Letters.
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