The number of clients is important to determine your service credibility. However, attracting clients is a challenge for a graphic designer who wants to win the market. So, how to get graphic design clients and what can you do to satisfy your potential clients?
This handbook genuinely will answer the concerns of both beginners and professionals by providing 15 credible methods you can try. Scroll down to collect the piece of information about attracting clients in graphic design!
Key takeaways:
Here are the 15 successful methods to help you become a well-known graphic designer and effortlessly get clients to work with.
As you have studied your target clients, you can create a portfolio that directly targets them. Serve your best works with extra creative mockups, graphics, and a touch of textures in the portfolio to engage your clients.
Consider using a web portfolio along with greater SEO performance to make it visible, or using a social media portfolio, such as Instagram.
Also Read: Credible Strategy on How To Be A Freelance Graphic Designer
How to expand your circle? Join an online community, attend offline events, and be active to participate in the activities in the group. Networking will allow you to get exposure and recognition for your capabilities.
Several freelance design platforms, such as Behance, Fiverr, Dribbble, and 99Designs, are available for beginner and professional graphic designers. How to get graphic design clients on freelance platforms is to showcase your portfolio along with detailed information. Prepare your brand logo to represent brand identity and enhance credibility.
Ensure to be active on social media to post and send direct messages to your audience to introduce your service and your expertise. Moreover, you can use social media to create campaigns with stunning social media posters to engage and reach a broader audience.
Joining the community on freelance platforms will get you feedback from fellow designers. It will be helpful to build brand credibility and reputation in the market. Once you have clients, ask for their review and testimonial to prove that your service is eligible. This is how to get graphic design clients for the next projects.
On the other hand, find the skill gap after feedback from clients and fellow designers. Thus, you should regularly upgrade your skill sets and challenge yourself with new skills to engage your clients. Dare to take online courses and read more design books to gain experience operating tools, design techniques, and improve your style.
LinkedIn is one of the social media platforms that can be a great choice for an online portfolio. Showcase your current design work on your LinkedIn profile and give updates about the progress.
How to find graphic design clients on LinkedIn is connecting with fellow designers and active users who are possible to be potential clients. Maintain the connection to build a business relationship with your potential clients on LinkedIn.
Also Read: How to Make Money as a Graphic Designer: 22 Creative Ways
After connecting with LinkedIn users, you can approach one of your fellow designers who match the niche to collaborate. For instance, if you are a web designer, get along with a UI/UX designer to create an immersive website.
Other than that, collaborating with agencies will get you new insight into graphic design clients’ needs. You can suit your skill sets to market demand, get clients, and fulfill their expectations.
How to get graphic design clients and to engage them is to get certification to validate your capability in graphic design. During the lesson to take the certification, you will learn new skills and gain experience. Several graphic design certifications are a must to take, depending on your field.
You can consider choosing ACE (Adobe Certified Expert), Certified Graphic Design (CGD), or Certified Professional in Graphic Design (CPGD). Additionally, Coursera also offers a certification named Graphic Design Certification that is available with 5 different courses.
To impress potential clients during offline events, hand them business cards. Ensure provide creative business cards to show off your creativity as a graphic designer by adding a QR code that redirects to your social media or website. What’s more, use a stunning font and an impressive logo to represent your service brand.
There is an “About Me” page on the website that you can fill it with pieces of information about you, including your niche, expertise, and experience. Make your presence unique, authentic, and remarkable both online and offline by the way you communicate with people.
Also Read: Unveil the Good and Bad Typography in Graphic Design
How to get graphic design clients when you have a website and social media is to provide informative and entertaining content. Yet, it must be relevant to your service niche. Moreover, optimize the content writing with SEO by using specific keywords to drive web traffic and be more visible to potential clients.
There is a privilege to join the community, gain more insight about new trends in graphic design. The potential clients will be attracted to the new design looks that are happening. Thus, find a chance amidst the trends to grab attention and develop your service with updated trends.
Note for you, according to Exploding Topics, there are more than 96% mobile internet active users. Thus, consider upgrading your website to be mobile-friendly and provide clear information about your latest works, reviews, and content that is relevant to the newest trends.
Redesigning the logo is to serve a new look of your brand identity, yet not to lose it. Hence, you still need to consider logo design aspects, including typography, color palette, and elements. It should be staying to speak for your brand and deliver the message to potential clients.
Also Read: Visual Optimization: How to Improve Typography Skills?
Getting clients for graphic design projects is such a challenge for a graphic designer. Either a beginner or a professional, you have to consider the hacks to attract potential clients.
Redesigning the logo, upgrading the website, making business cards, and so on, are the keys of how to get graphic design clients. To impress your clients, ensure that you use stunning fonts for graphic design that represent your branding. Where to browse such fonts? Fortunately, MJB Letters is available for typography research at an affordable price and with official licenses. Elevate your value as a graphic designer to potential clients with attractive design and typography from MJB Letters!
