According to a study about the psychology of packaging design, packaging plays a crucial role in influencing customers’ satisfaction with a brand’s product. Hence, both designers and business owners must consider packaging elements to elevate customer credibility through packaging design trends.
Among the trends of packaging design that are happening in 2025, you can take some for inspiration. This article provides more than 15 packaging ideas to inspire you. Let’s take a look at them!
Key takeaways:
Start from here, you will collect ideas for packaging design. Scroll down!
Everything starts in negative space to draw raw lines until it shapes scribbles and sketches. The sketchy details and typography become the main focus of this packaging design idea to create a natural handwritten element. It could deliver a message traditionally and authentically to the customers.
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It is one of the modern design ideas to be a packaging product to represent brand voice and identity through dimensional visuals. The idea of 3D design can highlight a particular part to represent your brand. For instance, embossed typography is used to speak for your brand name.
Typography plays a crucial role in speaking for a brand’s personality and value, yet it depends on the typography choice. You should choose either Serif, Sans-Serif, Script, or Display that is suitable for your brand personality. You can also customize the typography with alignment, font color, and background contrast.
Part of the innovative packaging design trends focuses on enlarging the green campaign. Be more focused on serving earthly elements, such as trees, color green, and color brown, to elevate the natural visuals. The fact is that using repetition elements for sustainable design could reduce carbon emissions during production.
The main purpose of retro-vintage packaging design is to evoke nostalgia and influence customers’ perception of timeless design. It is most likely to use retro typography with extra textures such as paper and grain to elevate the old visuals.
It is a new approach to attract modern customers with a clean and simple design. The highlight pointed out the typography and a little touch of elements to convey the brand message through packaging.
This design idea is one of the newest packaging design trends that serves the color of sunset. It also influences customers’ emotions to feel warm and calm. To elevate the smooth design look, use a horizontal gradient and use minimalist typography to contrast with the background.
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Mascot design is a new look of packaging design that serves playful and fun visuals. It could be helpful to elevate brand awareness by using a unique and remarkable mascot icon as the brand representative.
To catch customers’ attention to your brand, use a vibrant color palette that is engaging. This design idea is to impersonate a fruit salad that can serve freshness, energy, and positivity. To optimize the fruity hues design, use at least 4 to 6 vibrant colors, such as yellow, orange, green, red, purple, etc.
It is one of the packaging design trends that could be successfully used to trigger customers’ curiosity and excitement, which influences customers’ decision-making. The cutout design is focused on the use of shapes that are inserted in the center to give a peek of the product inside.
Artfully shaped frames are a curated packaging design that serves exclusive images or illustrations within a frame. Additionally, typography is used to represent the brand name or slogan, also elevating the design value. The exclusive visual is suitable for premium products since it comes to be versatile and sophisticated.
Squeeze typography design idea focuses on the Display typography, yet vivid background color also becomes an important point. The contrast between the two main elements evokes playfulness and represents brand personality.
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Geometrics design idea is a representative of packaging design trends that serve a timeless visual with iconic and unique shapes. It could blend well with vibrant color contrast to elevate brand creativity and be remarkable for the customers.
Challenge for designers to pull out modern imperfection design idea since it requires creativity to mix and match unbalanced typography, shapes, and icons. Yet, the unbalanced elements are the magic to appeals to customers. The creative look of modern imperfection design suits a social media campaign for the younger target audience.
Practically, holographic design is a futuristic idea to enhance brand recognition. The key to creating a holographic design is to match the shimmering background with clean typography.
The distorted effect in this design idea is to engage exposure and speak for the brand personality. Creativity and boldness to mix and match shapes and typography are the main aspects for designers to pull out this design idea. Also, it is suitable for the business owner to target young customers.
The concept of traditional design is similar to the retro-vintage packaging idea, which is to evoke nostalgia. However, traditional design will look more classic by using authentic brand symbolism and storytelling about the brand’s establishment.
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Packaging design trends are used to engage customers with stunning, creative, and unique ideas. Both designers and business owners can explore the design trends to fit the target and the market. It would be helpful to elevate brand value and recognition.
Moreover, some elements play a crucial role in enhancing the design look, such as typography, shapes, color palette, and contrast. However, typography also becomes the most important aspect to represent brand identity and tone. Enhance your idea with fonts for packaging design from MJB Letters that are available for advertisement, social media, and website design. You would no longer worry about the license since MJB Letters allows you to be creative with the fonts.
